WELLS FARGO - RE-ESTABLISHED 2018

In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a rich history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this re-commitment to customers: Re-Established 2018.

The 360 campaign features TV, Print, OOH, Radio, Digital & Social.

We followed up the initial apology work with product spots/proof points that compare their new customer-focused offerings to heroic moments from their storied past. Each film ended with the same promise to customers: It's a new day at Wells Fargo, but it's a lot like our first day.

"Trust" :60 Launch Spot

"Agent Beekman" :30 Product Spot

"Pony Bob" :30 Product Spot

"1906 San Francisco Earthquake" :30 Product Spot

"Community" :30 Product Spot

Director's Cut

Case Study

Re-Established Lockup Animation

Re-Established Lockup Animation

Re-Established Newspaper Spread

Re-Established Newspaper Advertorial Spread

Re-Established Newspaper Spread

Re-Established Billboard San Francisco

Re-Established OOH

Re-Established Fulton Station Takeover NYC

Re-Established Fulton Station Takeover

Re-Established Fulton Station Takeover NYC

Re-Established OOH

Re-Established Union Station Takeover DC

Re-Established Fulton Station Takeover

Re-Established Union Station Takeover DC

Re-Established Website

Re-Established Landing Page

Re-Established Social

Re-Established Social Promoted Post

Re-Established Digital

Re-Established Digital Banner

WELLS FARGO - RE-ESTABLISHED 2018

In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a rich history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this re-commitment to customers: Re-Established 2018.

The 360 campaign features TV, Print, OOH, Radio, Digital & Social.

We followed up the initial apology work with product spots/proof points that compare their new customer-focused offerings to heroic moments from their storied past. Each film ended with the same promise to customers: It's a new day at Wells Fargo, but it's a lot like our first day.

PRESS

←PREV             |             NEXT →