Golden State Warriors The Town Book

The Warriors are set to play their last season in Oakland before moving across the bay in 2019. To honor the city they've called home for 46 years (but never worn on their chests) they released 'The Town' Nike statement jersey. To help launch the jersey we made a series of kits to give out to people important to the Oakland community and the team, playing off of the team's 'Strength in Numbers' slogan by creating 'Our Strength Comes From You' videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. The kits included personalized 'The Town' jerseys and local goods from Oakland. We also designed a book to go in the kits detailing all 46 years the team played in Oakland, divided into chapters based on jersey designs; and ending with 'The Town' jersey.

The Town Book

The Town Book

The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Poster & Cards

Poster & Retro Player Cards

The Town Kit

The Town Kit

Our Strength Comes From Marcus Tweet
Our Strength Comes From Tanya Tweet
Our Strength Comes From Calvester Tweet

Our Strength Comes From You Video Tweets

Our Strength Comes From You: Marcus Huffman

  Our Strength Comes From You: Tanya Holland  

Our Strength Comes From You: Calvester Stanley

Golden State Warriors The Town Book

The Warriors are set to play their last season in Oakland before moving across the bay in 2019. To honor the city they've called home for 46 years (but never worn on their chests) they released 'The Town' Nike statement jersey. To help launch the jersey we made a series of kits to give out to people important to the Oakland community and the team, playing off of the team's 'Strength in Numbers' slogan by creating 'Our Strength Comes From You' videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. The kits included personalized 'The Town' jerseys and local goods from Oakland. We also designed a book to go in the kits detailing all 46 years the team played in Oakland, divided into chapters based on jersey designs; and ending with 'The Town' jersey.

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