Golden State Warriors: The Town Jersey Launch

In 2019 the Warriors played their last season in Oakland before moving across the bay to San Francisco. To honor the city they've called home for 46 years—but never worn on their chests—they released The Town statement jersey. For the release we made custom kits to give to people important in the Oakland community and the team, playing off of the team's Strength in Numbers slogan with a series of Our Strength Comes From You videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. Each one included personalized jerseys and local goods from Oakland. We also designed a book to go in the kits chronicling the 46 years the team played in Oakland, divided into chapters based on past jersey designs—ending with The Town jersey.

The Town Book

The Town Book

The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Book
The Town Poster & Cards

Poster & Retro Player Cards

The Town Kit

The Town Kit

Our Strength Comes From Marcus Tweet
Our Strength Comes From Tanya Tweet
Our Strength Comes From Calvester Tweet

Our Strength Comes From You Video Tweets

Our Strength Comes From You: Marcus Huffman

  Our Strength Comes From You: Tanya Holland  

Our Strength Comes From You: Calvester Stanley

Golden State Warriors: The Town Jersey Launch

In 2019 the Warriors played their last season in Oakland before moving across the bay to San Francisco. To honor the city they've called home for 46 years—but never worn on their chests—they released The Town statement jersey. For the release we made custom kits to give to people important in the Oakland community and the team, playing off of the team's Strength in Numbers slogan with a series of Our Strength Comes From You videos.

We partnered with local retailer Oaklandish to create the kits and package everything together. Each one included personalized jerseys and local goods from Oakland. We also designed a book to go in the kits chronicling the 46 years the team played in Oakland, divided into chapters based on past jersey designs—ending with The Town jersey.

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