HONDA: HR-V SELFIE EDITION - APRIL FOOLS DAY CAMPAIGN

In the HR-V's introduction to the North American market we wanted to have a little fun with its target audience. To promote the all-new 2016 HR-V Honda released a video debuting the SLF trim level with our beta tester, Ashley, for April Fools Day. The car even made a guest appearance at the New York International Auto Show.

Honda HR-V Selfie Edition April Fools Day Video

Custom SLF Selfie Car Badge

Custom "SLF" Selfie Car Badge

Announcement at the NYIAS

Announcement at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

On Display at the NYIAS

Ashley's Instagram

Ashley's Instagram

Honda HR-V Selfie Edition Website
Honda HR-V Selfie Edition Website
Honda HR-V Selfie Edition Website
HONDA: HR-V SELFIE EDITION - APRIL FOOLS DAY CAMPAIGN

In the HR-V's introduction to the North American market we wanted to have a little fun with its target audience. To promote the all-new 2016 HR-V Honda released a video debuting the SLF trim level with our beta tester, Ashley, for April Fools Day. The car even made a guest appearance at the New York International Auto Show.

AWARDS
  • LA Addy Silver
  • LA Addy Bronze
  • WOMMY Bronze
  • Shorty Finalist
  • ThinkLA IDEA Finalist
PRESS
  • Mashable - Honda's selfie car doesn't actually seem that far-fetched
  • LA Times - April Fools' 2015: Netflix, Samsung, Honda and more
  • NBC - 2015 April Fools' Day pranks: selfie car, twelfie stick and more
  • ABC - April Fools! Companies have fun with prank ads
  • CNN - April Fools' Day 2015: The best and worst pranks from around the web
  • The CW - The new “selfie” taking Honda
  • Adweek - April Fools' Day 2015: our giant roundup of the best brand hoaxes
  • Creativity - Meet Honda's 'Selfie Edition' HR-V model
  • Design Taxi - Honda introduces a car that is equipped with 10 selfie cameras
  • MediaPost - NEW! Honda to debut selfie-taking car
  • PSFK - Is Honda’s selfie car an April Fool’s Day joke or millennial dream come true?
  • The News Wheel - Introducing the 2016 Honda HR-V “Selfie” Edition
  • Trend Hunter - The Honda selfie car may or may not be an April Fool's Day joke
  • NY Daily News - Honda releases the all-new 2016 HR-V SLF 'Selfie' Edition
  • Studio Daily - The Honda HR-V Selfie Edition
  • Post Perspective - Quick Chat: Butcher’s Teddy Gersten gets funny with Honda
  • Honda HR-V Selfie Edition on ABC News
  • Honda HR-V Selfie Edition on ABC World News
  • Honda HR-V Selfie Edition on CNBC
  • Honda HR-V Selfie Edition on CNN
  • Honda HR-V Selfie Edition on Wake Up Show

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