Honda Social

Keeping a giant brand like Honda going on numerous social platforms means generating a lot of content, and I've been there since almost the beginning. Asset generation ranges from full-blown shoots with multiple talent and vehicles to just me, a car, and a camera. I also came up with a system that allows us to reach out to Instagram photographers around the country and lend them a car for the weekend to diversify our environments.

Not Pictured: the shoot I had to model because we didn't have talent budget 🤦.

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Craig K Nelson (Me!)

  • Andy 1
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@andystenz (Social Photographer)

Honda Instagram Post
Honda Tumblr Post
Honda Facebook Post
Honda Tweet
Honda Pinterest Post
Honda Google+ Post
Honda Social

Keeping a giant brand like Honda going on numerous social platforms means generating a lot of content, and I've been there since almost the beginning. Asset generation ranges from full-blown shoots with multiple talent and vehicles to just me, a car, and a camera. I also came up with a system that allows us to reach out to Instagram photographers around the country and lend them a car for the weekend to diversify our environments.

Not Pictured: the shoot I had to model because we didn't have talent budget 🤦.

PRESS
  • The Drum - Social media isn't about tech, it's about behaviour - Honda's social media manager on the importance of the personal touch
  • Brand Channel - Social Storytelling: 5 Questions With Honda Manager Alicia Jones
  • Digiday - Why Honda’s Instagram strategy is ‘just sheet metal’
  • Forbes - Social Consciousness: Honda's Always-On Philosophy Shines
  • WARC - Honda's three social activation pillars

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