HONDA: MEOW IS THE MOMENT - SUMMER CLEARANCE SOCIAL EXTENSION

To promote Honda's 2016 Summer Clearance Event online, we translated the television campaign into something the internet would understand: Cats.

The social/digital campaign was timed to launch near the end of the sales event in August, which coincided with Hallmark's Kitten Games (the cat version of the Puppy Bowl during the 2016 Olympics) and International Cat Day. We even cut a :30 version of the spot to run on TV during these events.

Note: Due to complications with the music rights to the original song in the spot we had to re-record/mix at the last second with an alternate track, "Head Over Heels" by The Go-Gos (from the TV campaign), but the original version is included below by request. I personally prefer it, but a certain power couple didn't quite enjoy hearing their song being sung by cats as much as we did!

"Meow is the Moment" Honda Summer Clearance Social Extension

Summer Clearance CR-V TV Spot that was Spoofed

Original Music (Password Available Upon Request)

Twitter Driving Meme
Facebook Stare CR-V GIF
Facebook Cupholder Meme
Facebook Jump CR-V GIF
Twitter Video
Tumblr Button Meme

Case Study

HONDA: MEOW IS THE MOMENT - SUMMER CLEARANCE SOCIAL EXTENSION

To promote Honda's 2016 Summer Clearance Event online, we translated the television campaign into something the internet would understand: Cats.

The social/digital campaign was timed to launch near the end of the sales event in August, which coincided with Hallmark's Kitten Games (the cat version of the Puppy Bowl during the 2016 Olympics) and International Cat Day. We even cut a :30 version of the spot to run on TV during these events.

Note: Due to complications with the music rights to the original song in the spot we had to re-record/mix at the last second with an alternate track, "Head Over Heels" by The Go-Gos (from the TV campaign), but the original version is included by request. I personally prefer it, but a certain power couple didn't quite enjoy hearing their song being sung by cats as much as we did!

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