HONDA: DISTRACTED DRIVING

For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.

Ejection Distracted Driving Print

"Ejection" Distracted Driving Print

Head-On Distracted Driving Print

"Head-On" Distracted Driving Print

Rear-End Distracted Driving Print

"Rear-End" Distracted Driving Print

Phone Lock Screen Reminder

Phone Lock Screen Reminder

Facebook Stickers

Facebook Stickers

Honda Safety Website
Honda Safety Website
Honda Safety Website

Honda Safety Website

Case Study

HONDA: DISTRACTED DRIVING PSA

For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.

AWARDS
  • National Addy Silver
  • LA Addy Gold
  • Shorty Silver
  • Webby Honoree
PRESS
  • Creativity - Editor's Pick: A sweet texting story has a tragic accident in Honda's 'distracted driving' push
  • The Huffington Post - This GIF will make you never text while driving again
  • Mashable - Anti texting and driving PSA makes point without the crash
  • Adweek/Adfreak - Join a conversation headed for catastrophe in Honda's anti-texting ad
  • Adweek/Social Times - Honda’s winning ad for Distracted Driving Awareness Month
  • Agency Spy - RPA Honda PSA shows us the dark side of emojis
  • Design Taxi - Honda sends a powerful anti-text driving message with emojis
  • Business Insider - Honda's new anti-texting and driving PSA will break your heart
  • Social News Daily - Honda safety initiative hopes you’ll never text while driving again
  • POPSOP - Honda reminds millennials about dangers of texting and driving in its new social media campaign using emoticons
  • It even made it to the front page of Reddit / Imgur

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