HONDA DISTRACTED DRIVING PSA

For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.

Ejection Distracted Driving Print

"Ejection" Distracted Driving Print

Head-On Distracted Driving Print

"Head-On" Distracted Driving Print

Rear-End Distracted Driving Print

"Rear-End" Distracted Driving Print

Phone Lock Screen Reminder

Phone Lock Screen Reminder

Facebook Stickers

Facebook Stickers

Honda Safety Website
Honda Safety Website
Honda Safety Website

Honda Safety Website

Case Study

HONDA DISTRACTED DRIVING PSA

For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.

AWARDS
  • National Addy Silver
  • LA Addy Gold
  • Shorty Silver
  • Webby Honoree
PRESS
  • Creativity - Editor's Pick: A Sweet Texting Story Has a Tragic Accident in Honda's 'Distracted Driving' Push
  • The Huffington Post - This GIF Will Make You Never Text While Driving Again
  • Mashable - Anti Texting and Driving PSA Makes Point Without the Crash
  • Adweek/Adfreak - Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad
  • Adweek/Social Times - Honda’s Winning Ad for Distracted Driving Awareness Month
  • Agency Spy - RPA Honda PSA Shows Us the Dark Side of Emojis
  • Design Taxi - Honda Sends A Powerful Anti-Text Driving Message With Emojis
  • Business Insider - Honda's New Anti-Texting And Driving PSA Will Break Your Heart
  • Social News Daily - Honda Safety Initiative Hopes You’ll Never Text While Driving Again
  • POPSOP - Honda reminds millennials about dangers of texting and driving in its new social media campaign using emoticons
  • It even made it to the front page of Reddit / Imgur

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