HONDA: FIT KIT - APRIL FOOLS DAY CAMPAIGN

To promote the new 2015 Fit Honda released a DIY Fit Kit video for April Fools Day, poking fun at maker culture and current trends in technology.

Honda Fit Kit April Fools Day Video

Chalk Wall Diagram

Chalk Wall Diagram

Delivery Drone

Delivery Drone

Fit Kit Instruction Manual

Fit Kit Instruction Manual

Fit Kit Part Boxes

Fit Kit Part Boxes

Honda Fit Kit Website

Fit Kit Website

Did you catch our April Fool's joke?

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HONDA: FIT KIT - APRIL FOOLS DAY CAMPAIGN

To promote the new 2015 Fit Honda released a DIY Fit Kit video for April Fools Day, poking fun at maker culture and current trends in technology.

AWARDS
  • LA Addy Gold
  • Shorty Silver
  • WOMMA Driving Engagement Award
PRESS
  • Chicago Auto Show - Honda Wins WOMMA social media award for viral Fit Kit campaign
  • Slate - Honda salvages April Fools' Day while skewering DIY ridiculousness
  • Jalopnik - Honda just won April Fools' Day with this hilarious ad
  • College Humor - Hipsters can now make their own car thanks to Honda
  • Complex - Honda is offering "Fit Kits" for ambitious DIYers
  • Yahoo News - Honda's Fit Kit brings automaking into the DIY age — not
  • Freshness Mag - 2015 Honda Fit Kit - do-it-yourself car Building pack
  • Car and Driver - The Etsy bitsy hatchback: Honda introduces the 2015 Fit Kit for hipster DIYers
  • Auto Blog - 2015 Fit Kit is the perfect DIY car from Honda
  • Automotive News - Honda's 'Fit Kit' skit is a hit on April Fools' Day
  • PSFK - Honda debuts DIY car building kit for April Fools Day
  • Auto Evolution - Like Ikea? You'll love the DIY 2015 Fit Kit from Honda
  • The News Wheel - Honda handmade series introduces Fit Kit for hipsters (and April Fools)
  • Car Scoops - Honda's first DIY kit for the 2015 Fit includes 180,000 mechanical parts
  • Automobile Mag - Our five favorite April Fool’s Day stories for 2014

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