Honda Super Bowl Yearbooks Social

For Super Bowl LI, Honda wanted to inspire viewers with the Power of Dreams. To do this, we enlisted the help of celebrities like Jimmy Kimmel, Magic Johnson, Stan Lee & Viola Davis to show their humble beginnings by sharing their yearbook photos. Then, we had them reach out to fans directly that needed a little bit of encouragement to keep chasing their dreams.

On Snapchat fans were able to replicate the Super Bowl spot by interacting with a filter to look like a classic yearbook photo from the 80s.

Jimmy Kimmel Tweet
Magic Johnson Tweet
Stan Lee Tweet
Viola Davis Tweet
Jordyn Wieber Instagram
Magic Johnson Tweet
Jimmy Kimmel Tweet
Stan Lee Tweet
Viola Davis Tweet
Damien Escobar Tweet

Honda Super Bowl Yearbooks Snapchat Filter

Honda Super Bowl Yearbooks Social

For Super Bowl LI, Honda wanted to inspire viewers with the Power of Dreams. To do this, we enlisted the help of celebrities like Jimmy Kimmel, Magic Johnson, Stan Lee & Viola Davis to show their humble beginnings by sharing their yearbook photos. Then, we had them reach out to fans directly that needed a little bit of encouragement to keep chasing their dreams.

On Snapchat fans were able to replicate the Super Bowl spot by interacting with a filter to look like a classic yearbook photo from the 80s.

PRESS
  • Adweek - 7 Snapchat accounts worth following during the Super Bowl
  • A-List - How Honda drives thier message on social media
  • Business Insider - Honda explains why a Super Bowl ad is worth every dollar

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