Honda: CR-V Super Bowl "Yearbooks" Social Extension

For Super Bowl LI, Honda wanted to inspire viewers with the Power of Dreams. They aired a :60 spot during the game and on social we enlisted the help of celebrities from the spot like Jimmy Kimmel, Magic Johnson, Stan Lee & Viola Davis to show their humble beginnings by sharing their yearbook photos. Then, we had them reach out to fans directly that needed a little bit of encouragement to keep chasing their dreams.

On Snapchat we created a social-only edit of a young Steve Carell offering advice, while fans were able to replicate the Super Bowl spot by interacting with a filter to look like a classic yearbook photo from the 80s.

Honda Yearbooks Super Bowl Snapchat Ad

Honda Super Bowl Yearbooks Snapchat Filter

Jimmy Kimmel Tweet
Magic Johnson Tweet
Stan Lee Tweet
Viola Davis Tweet
Jordyn Wieber Instagram
Magic Johnson Tweet
Jimmy Kimmel Tweet
Stan Lee Tweet
Viola Davis Tweet
Damien Escobar Tweet
Honda: CR-V Super Bowl "Yearbooks" Social Extension

For Super Bowl LI, Honda wanted to inspire viewers with the Power of Dreams. They aired a :60 spot during the game and on social we enlisted the help of celebrities from the spot like Jimmy Kimmel, Magic Johnson, Stan Lee & Viola Davis to show their humble beginnings by sharing their yearbook photos. Then, we had them reach out to fans directly that needed a little bit of encouragement to keep chasing their dreams.

On Snapchat we created a social-only edit of a young Steve Carell offering advice, while fans were able to replicate the Super Bowl spot by interacting with a filter to look like a classic yearbook photo from the 80s.

PRESS
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