ARCOMAN - A Surprise for ARCO's Biggest Fan

We noticed Alfredo Garcia Jr. posting selies of himself filling up at ARCO on our Facebook page (not something we get very often—ever in fact) and the more we learned about him the more we realized how amazing his story is. In order to honor our unrivaled biggest fan we immortalized him as a comic book hero (he goes to every Comic-Con he can) and surprised him at his home.

ARCOMAN Comic Book Cover

Surprising Alfredo Garcia, AKA ARCOMAN

ARCOMAN Comic Book Cover Illustration Timelapse

ARCOMAN Comic Book Cover Illustration Timelapse

Alfredo at ARCO Facebook Post

One of Alfredo's posts that caught our attention

ARCOMAN Costume

Alfredo was so touched he decided to bring ARCOMAN to life

ARCOMAN & The Red Spark at San Diego Comic-Con

ARCOMAN & The Red Spark at San Diego Comic-Con

ARCOMAN - A Surprise for ARCO's Biggest Fan

We noticed Alfredo Garcia Jr. posting selies of himself filling up at ARCO on our Facebook page (not something we get very often—ever in fact) and the more we learned about him the more we realized how amazing his story is. In order to honor our unrivaled biggest fan we immortalized him as a comic book hero (he goes to every Comic-Con he can) and surprised him at his home.

PRESS
  • Adweek - Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad
  • Creativity - Editor's Pick: Arco Surprises a 'Super-Fan' With a Comic Book Cover
  • MediaPost/MarketingDaily - ARCO Runs A Marathon To Comic-Con
  • Media Post - ARCO Turns Superfan Into Superhero
  • MarketingProfs - Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's Roundup

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